Post by account_disabled on Dec 23, 2023 23:04:22 GMT -5
Keyword cannibalism, like “duplicate content”, is not about identical or copied web content that, as a result of its duplication, is optimized for the same keyword. There are two or more completely different texts. This is how keyword cannibalism is created Keyword cannibalization is essentially caused by carelessness or simple ignorance on the part of the website operator. The former is especially the case if the website is growing or has already existed for a long time. Then, by publishing new texts or expanding the page content, subpages with identical keywords often arise without taking the existing texts into account.
Bad ranking due to keyword cannibalism? of over-optimization? In this context we speak of the “relevance problem”. The search engine no longer recognizes which Phone Number List website is actually relevant for a keyword or is unable to explicitly assign the keyword to a URL. As a result, the search engine declares the affected pages to be competitors. This can lead to a frequent change of position in the results pages of the search engine.
An unwanted double placement can also be the result of this. In the worst case scenario, Google evaluates a “wrong,” possibly outdated URL as more relevant and gives it a better ranking. All three cases often have fatal effects on usability and conversion rate by slowing down or even stopping the conversion path. How to avoid cannibalism effects Although it is often an unintentional endeavor, there is a simple way to counteract over-optimization.
Bad ranking due to keyword cannibalism? of over-optimization? In this context we speak of the “relevance problem”. The search engine no longer recognizes which Phone Number List website is actually relevant for a keyword or is unable to explicitly assign the keyword to a URL. As a result, the search engine declares the affected pages to be competitors. This can lead to a frequent change of position in the results pages of the search engine.
An unwanted double placement can also be the result of this. In the worst case scenario, Google evaluates a “wrong,” possibly outdated URL as more relevant and gives it a better ranking. All three cases often have fatal effects on usability and conversion rate by slowing down or even stopping the conversion path. How to avoid cannibalism effects Although it is often an unintentional endeavor, there is a simple way to counteract over-optimization.