Post by ruhaimaromana22 on Nov 2, 2024 5:58:12 GMT -5
How to use LinkedIn for business?
If you have a business and want to boost your sales and brand visibility, it's ideal that you know how to use LinkedIn for business. This professional social network provides you with various possibilities for the growth of your company.
Using digital marketing strategies is essential today and LinkedIn social media marketing service offers great conversion opportunities. One of the ways to use LinkedIn for business is by making it part of your inbound marketing strategy.
In addition, this network of professionals allows you to achieve various objectives. These can be increasing sales opportunities, positioning yourself with authority on the network or simply connecting with professionals in your sector.
On the other hand, more than 600 million professionals and more than 4 million companies make a living on LinkedIn. Without a doubt, it is a market that you cannot ignore. On the other hand, this social network is the one that provides the largest number of leads. Its percentage of leads is much higher than that of Facebook. Not to mention that the people who make a living here have a higher purchasing power than the average internet user.
When you know how to use LinkedIn for business, you'll also want to know the benefits that this network provides you.
Benefits of having a LinkedIn account
LinkedIn allows for better audience segmentation when talking about social networks. This will allow you to create better opportunities by reaching your specific target in the most appropriate way. Therefore, your campaigns will have a higher success rate and conversions will be higher.
Users of this network are very willing to consume content. Therefore, by focusing your content on the right audience, you can attract the attention of professionals. This means that your commercial blogs have a high success rate on this network.
Another benefit of using LinkedIn for business is that your brand will gain recognition. Since it is a network of professionals, your connection with them will position your brand in their eyes.
Furthermore, one of the ways to successfully use LinkedIn for business is to make it your inbound ally. To be able to interact with your clients in all phases of sales. To be able to offer them what they are looking for and detect possible new markets.
How to create your LinkedIn Company account
A LinkedIn business account helps your brand be recognized by members of the network. You can also use it to promote the work your company does and the job opportunities it offers.
LinkedIn was and is still used as a landing page for companies. But now it has become a great opportunity to increase sales for companies. Also, to promote the products and services you provide.
To create your LinkedIn company account, you need to follow a few simple steps. But to do it right, you need to have a plan and be clear about how you want your company to be recognized.
Access LinkedIn for Business
If you already have a personal account on this network, you will only need to access the section dedicated to companies. Once there, you must add the commercial name of your company. In addition, you will add the URL of your company, this will make it easier for people to find you.
Then click on “create page” and your company interface will be automatically created. Now all that’s left is to fill in your business details.
Add your Company's Background Image and Logo
This step is very important, because it gives your page a face and makes your logo known. In the background image, it is important that it can be identified with what the company does. It should give people that feeling of closeness. Here the image should be high resolution.
As for the logo, it should be your company's. Don't put another image, as it loses seriousness. And as for LinkedIn studies, they say that pages that have company logos receive much more traffic than companies that don't put their logos.
Optimize your Linkedin profile
Go on to complete the company details
At this point you should briefly and concisely describe what your company does. You have 2000 characters to do this. Of these, the most important are the first 150 that will be displayed on Google when someone searches for your page.
You can also use up to 20 tags, in which you should highlight the products and services you offer, as well as the best qualities of your company. It is also recommended that you research which tags are best positioned in your sector and use them.
Then finish filling out the other relevant information, such as address, company size, year of foundation, among others.
Post your Company Account on LinkedIn
To publish your company page, just click on “publish” and you will be online. To see how other users will see you, you can click on the “view as user” option. There you will see if your page needs improvement or if everything is as you expected.
Track your page
The idea of having a LinkedIn page is to help your business grow. And to do that, you need to dedicate time to keeping it updated. If you don't have time, you can add other administrators.
If you have a business and want to boost your sales and brand visibility, it's ideal that you know how to use LinkedIn for business. This professional social network provides you with various possibilities for the growth of your company.
Using digital marketing strategies is essential today and LinkedIn social media marketing service offers great conversion opportunities. One of the ways to use LinkedIn for business is by making it part of your inbound marketing strategy.
In addition, this network of professionals allows you to achieve various objectives. These can be increasing sales opportunities, positioning yourself with authority on the network or simply connecting with professionals in your sector.
On the other hand, more than 600 million professionals and more than 4 million companies make a living on LinkedIn. Without a doubt, it is a market that you cannot ignore. On the other hand, this social network is the one that provides the largest number of leads. Its percentage of leads is much higher than that of Facebook. Not to mention that the people who make a living here have a higher purchasing power than the average internet user.
When you know how to use LinkedIn for business, you'll also want to know the benefits that this network provides you.
Benefits of having a LinkedIn account
LinkedIn allows for better audience segmentation when talking about social networks. This will allow you to create better opportunities by reaching your specific target in the most appropriate way. Therefore, your campaigns will have a higher success rate and conversions will be higher.
Users of this network are very willing to consume content. Therefore, by focusing your content on the right audience, you can attract the attention of professionals. This means that your commercial blogs have a high success rate on this network.
Another benefit of using LinkedIn for business is that your brand will gain recognition. Since it is a network of professionals, your connection with them will position your brand in their eyes.
Furthermore, one of the ways to successfully use LinkedIn for business is to make it your inbound ally. To be able to interact with your clients in all phases of sales. To be able to offer them what they are looking for and detect possible new markets.
How to create your LinkedIn Company account
A LinkedIn business account helps your brand be recognized by members of the network. You can also use it to promote the work your company does and the job opportunities it offers.
LinkedIn was and is still used as a landing page for companies. But now it has become a great opportunity to increase sales for companies. Also, to promote the products and services you provide.
To create your LinkedIn company account, you need to follow a few simple steps. But to do it right, you need to have a plan and be clear about how you want your company to be recognized.
Access LinkedIn for Business
If you already have a personal account on this network, you will only need to access the section dedicated to companies. Once there, you must add the commercial name of your company. In addition, you will add the URL of your company, this will make it easier for people to find you.
Then click on “create page” and your company interface will be automatically created. Now all that’s left is to fill in your business details.
Add your Company's Background Image and Logo
This step is very important, because it gives your page a face and makes your logo known. In the background image, it is important that it can be identified with what the company does. It should give people that feeling of closeness. Here the image should be high resolution.
As for the logo, it should be your company's. Don't put another image, as it loses seriousness. And as for LinkedIn studies, they say that pages that have company logos receive much more traffic than companies that don't put their logos.
Optimize your Linkedin profile
Go on to complete the company details
At this point you should briefly and concisely describe what your company does. You have 2000 characters to do this. Of these, the most important are the first 150 that will be displayed on Google when someone searches for your page.
You can also use up to 20 tags, in which you should highlight the products and services you offer, as well as the best qualities of your company. It is also recommended that you research which tags are best positioned in your sector and use them.
Then finish filling out the other relevant information, such as address, company size, year of foundation, among others.
Post your Company Account on LinkedIn
To publish your company page, just click on “publish” and you will be online. To see how other users will see you, you can click on the “view as user” option. There you will see if your page needs improvement or if everything is as you expected.
Track your page
The idea of having a LinkedIn page is to help your business grow. And to do that, you need to dedicate time to keeping it updated. If you don't have time, you can add other administrators.