Post by sumiseo558899 on Nov 3, 2024 0:47:22 GMT -5
When promoting a website, a webmaster has to do a lot of routine work, which determines the effectiveness of ranking. If you do not pay attention to important tasks, competitors can win the fight for traffic.
SEO Metrics | Importance of DA, DR and CF/TF in SEO
Many website owners spend time tracking metrics they consider important. For example, webmasters regularly monitor the state of the link mass - if the number of links begins to decrease sharply, this will affect visibility.
Webmasters also pay content writing service great attention to checking SEO metrics when choosing donors for creating link links. The indicators help evaluate the quality of the site and make the right choice.
SEO analysis services offer a large number of metrics, each of which can be useful according to analytics platforms, but it is difficult to monitor dozens of indicators at once. Therefore, it is better to focus on 3-5 most important ones.
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1. What are SEO metrics?
SEO metrics are indicators that determine the quality of a site as a whole or its specific components. For example, to determine the approach to selling links, the spam indicator is used.
In any SEO service, you can view the ratio of outgoing and incoming links. The information obtained will help you understand whether you need to build links with the site.
If the project is trustworthy, the backlink from it will benefit the recipient. Most likely, there will be no immediate effect, but if you accumulate trust, over time this can give an impetus to increase visibility.
SEO metrics also help determine which project ranks higher when analyzing potential donors. If they have approximately the same organic traffic and a similar link profile, you can find out the priority using metrics.
It is not necessary to check a potential donor using SEO indicators if it is a niche leader and does not sell links in an aggressive format. However, analyzing the metrics will not be superfluous, because even resources of this level can have problems.
Each webmaster has his own set of data for assessing the quality of projects, so you can compile a list yourself to solve a specific problem. New indicators appear rarely, mostly after updating Google algorithms.
1.1 Domain Authority (DA)
Domain Authority according to Moz is a metric that allows you to evaluate the quality of a domain. It determines the chances of a project being successfully ranked in search results. The higher the number, the higher the chances.
The purpose of creating the metric is to give webmasters a convenient tool for checking the authority of any project. Since its development and to this day, DA has been actively used in the SEO environment.
Among all the domain rating metrics, Domain Authority is often the determining factor in assessing the quality of a potential donor. If two projects have approximately the same weight, then the DA check decides everything.
The maximum possible domain authority value according to Moz is 100 points. It is almost impossible to meet a donor with such a figure, even Google scores only 94 points.
Domain Authority is determined based on Link Explorer index data and dozens of individual factors. After running the quality check, the webmaster receives the result in a few seconds, but from the technical side, a large number of resources are involved.
In 2019, Moz released Domain Authority 2.0 and changed the algorithm for calculating the metric. The neural network makes predictions based on the analysis of domain usage in Google search results. Due to the use of machine learning, the metrics can change very quickly.
1.1.1. Backlinks
Link mass has always been one of the main ranking factors in any search engine. In 2023, the situation has not changed, although search engines are working hard to reduce the influence of backlinks.
Every link to a reputable project that looks organic benefits the site. If the link source is high-quality and the search engine's evaluation algorithm has no complaints about it, you can negotiate regular cooperation.
The trend of increasing incoming links does not always indicate that the site's positions will necessarily grow over time. Everything depends on the approach to building links. If the profile contains links from authoritative projects, this can have a positive impact on visibility.
Google representatives constantly emphasize that any link exchange schemes are prohibited. That is why the search engine developers devote a lot of time to improving the algorithms for recognizing artificial links.
1.1.2. Internal links
The quality of internal linking also affects the fate of the project. If everything is fine with external optimization, but the algorithms have many questions about the internal state, the resource's potential may not be fully revealed.
Internal links can improve the weight of pages that can count on stable traffic. Proper interlinking makes them more attractive to search engine algorithms.
Webmasters use different approaches to interlinking, but they mainly focus weight on the main page and priority sections of the project to attract the attention of search engine algorithms.
1.1.3. Dofollow and Nofollow links
Previously, the nofollow attribute could be used to solve two important tasks: creating an organic link profile and implementing flexible control of link weight within a site.
For several years now, Google algorithms have considered nofollow not a mandatory attribute, but a hint. That is, robots see a structure in the source code and make a decision on transferring weight based on a set of factors.
Algorithms could previously ignore the given rules and act at their own discretion, but after the abolition of the mandatory nature, Google has a completely free hand. Therefore, the nofollow tactic no longer provides 100% efficiency.
The site profile should contain links with the attributes nofollow, ugc, sponsored, but how exactly they affect ranking is unknown. Google representatives only note that organicity comes from diversity.
1.2. Domain Rating (DR)
Many SEO services have their own metrics for evaluating various parameters. Moz is not the only one that offers webmasters a domain authority indicator. The popular analytics platform Ahrefs also has a similar metric.
The unique feature of Domain Rating is that it uses backlink quality analysis to calculate the value, rather than a ranking forecast like Domain Authority. This is important because ranking is not only influenced by links.
That is, with the help of DR, you can estimate how high-quality the link mass is in the project, but there is no data regarding ranking in organic search results. You should clearly understand the difference in order to use the indicators correctly.
Domain Rating is determined based on the strength of the link profile compared to other projects in the Ahrefs database. The service has a large amount of data, but it does not cover the entire Internet.
As one of the most popular SEO tracking metrics, Domain Rating is ideal for donor evaluation. It can be used in conjunction with Domain Authority to get the full picture.
1.2.1. Onpage SEO
Many webmasters focus on domain metrics and forget to check the strength of specific pages. This is a common misconception that reduces the effectiveness of link building. If a site owner paid $500 for a link exchange, they need to choose the best page.
Onpage SEO plays a significant role, so you should always look for pages that can provide the maximum amount of link juice. Regardless of the approach to creating a toolkit, it should include a service for checking the power of pages.
For example, the domain may have a high score, but the webmaster suggests placing a backlink on a page with high spam. Then the link juice will be distributed equally to all original links.
1.2.2. Number of backlinks
The number of links matters only in terms of profile dynamics. For example, if the quality of links in two projects is approximately the same and they are fighting for dominance in the same niche, the growth rate will be decisive.
You should always keep track of your competitors' profiles to spot changes in time. For example, if your main competitor gets 5 times more new links than usual, you should take countermeasures.
If most competitors add links from low-quality projects to their profiles, there is no point in chasing them. It is better to focus on quality and establishing permanent connections with niche leaders.
1.2.3. Relevance
One of the main signs of a quality link connection is the presence of relevance between the donor and recipient. If the algorithms suspect the sale of backlinks, over time both resources may come under increased control of the algorithms.
Relevant topics can be anything, but their relevance can be seen with the naked eye. For example, if a pet store links to a pet food factory, there is nothing suspicious about it.
In some niches, the number of relevant donors may be limited, and webmasters have to lower the requirements for relevance. In this case, it is necessary to maintain a balance and not sacrifice quality for quantity.
1.2.4. Internal linking
Internal linking is a useful tool for every webmaster, regardless of the project's features and competition in the niche. The better the internal optimization, the greater the chances of getting high positions in the future.
You can improve interlinking by analyzing competitors who have long been established in high positions and consistently receive search traffic. Such projects are authoritative in the eyes of search engines.
1.2.5. Technical SEO
Webmasters sometimes forget about the technical condition of the project, and this is very important. Relatively recently, Google updated the requirements for loading speed, the approach to placing ads and other factors.
Core Web Vitals indicators related to behavioral factors also affect the ranking of the project. If the resource pages load slowly and access to the content is problematic, the ranking may worsen.
Improving the state of technical SEO is quite possible. You can find a developer who will improve the indicators and give recommendations on maintaining important parameters at a high level. Their services may be expensive, but this is a one-time expense.